Rakesh Jhunjhunwala-backed Akasa Air on Monday unveiled the first look of its airline crew uniform.
“Keeping in mind ergonomics, aesthetics and comfort, Akasa Air is the first Indian airline to have introduced custom trousers, jackets, and comfortable sneakers for its airline in-flight crew,” said Akasa Air in a press release.
The press release added that “The uniform is inspired by the company’s core beliefs of employee centricity and sustainability. The trouser and jacket fabric has been specially made for Akasa Air, using recycled polyester fabric which is made from pet bottle plastic salvaged from marine waste.”
Commenting on the idea, the company said, “The uniform fit focuses on providing the best possible stretch to ensure employees’ comfort over their busy flight schedules. Designed by Rajesh Pratap Singh, the jacket draws inspiration from the Indian bandh gala and is forward-looking in a modern version of the garment.”
#AkasaCrewLook | Comfortable, Eco-Friendly & Fun.
Presenting the all-new Akasa Air crew uniforms designed to keep our organisation’s core value of putting the comfort of our employees and the environment first. Read More: https://t.co/aAmFbywJIa pic.twitter.com/T9jmztMNb7
— Akasa Air (@AkasaAir) July 4, 2022
It press release also added that, “Given the mobile lifestyle of crew members and long hours spent standing, Vanilla Moon designed sneakers that are light, and contain extra cushioning from heel to toe to ensure better support. In line with Akasa Air’s approach towards sustainability, the sole of the sneakers is carved from recycled rubber and manufactured without any use of plastic.”
Describing the inspiration behind the uniform, Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air, said, “Employee centricity and sustainability are going to be at the core of everything that we do at Akasa Air. We have designed a uniform in which our team feels both proud and comfortable as they direct their energy to ensure a warm, friendly, and efficient flying experience for all our passengers”.
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“These uniforms are a perfect amalgamation of style and sustainability and reflect Akasa Air’s core values. From concept to the final outcome, it has been an exciting journey for me to work on these designs and present one of the most unique, sustainable and functional uniforms of our times,” said Rajesh Pratap Singh, who worked with Akasa Air to create the uniform.
Akasa Air, the new entrant into the Indian commercial airline category also performed its proving flight test today. A proving test is conducted by a new airline with the presence of officers from the Directorate of Civil Aviation for its assessment. It is not the same as the inaugural flight by an airline.