By Brian Denton, October 12, 2022
Autogefuhl is one of the mildest mannered car reviewers on the interweb. The 189cm tall German delivers his reviews in a suave and sophisticated manner that would make a Buddhist and a Monk green with envy. However, beneath the effervescent and smoothly cultivated image lies a surge of fury waiting to explode like a deep-sea hydrothermal vent. And during his recent review of the NIO ET7, a premium Chinese electric car brand, Autogefuhl’s was hilariously revealed.
The cause? NOMI. NOMI is NIO’s version of Google Assistant or Amazon’s Alexa. It’s more playful and presented in digital form as a physical interface with a digital face. NOMI activated every time Autogefuhl used the AutoPilot by exclaiming “Pilot is on!”. This simple notification sent Autogefuhl into a rage. It is unintentionally hilarious to watch.
Anyway, the NIO ET7 impressed and Autogefuhl compared the overall quality to a BMW or Mercedes. Additionally, the NIO ET7 is technically ahead of any BMW or Mercedes electric car in terms of range and efficiency. And it’s cheaper by at least 15,000-20,000 euros. So why are the German car manufacturers behind the electric car curveball? A lack of foresight and vision is the main answer.