By Alberto Frammartino, November 6, 2022
Mat Watson is America, testing on behalf of humanity the all new BMW 7 Series and i7 variant. For this generation, BMW is transitioning from premium luxury to luxuriously appointed. A small but big difference. Can a BMW 7 Series ever offer ultra-luxury on par with Rolls Royce and or Bentley? While the all-new BMW 7 Series is luxurious, it will never match the ultra-luxury of a Rolls Royce or Bentley.
However, from what we can see in Mat Watson’s video, the new 7 series is getting closer but is still some way off from entering the ultra-luxury club. A BMW will always be the lesser of two evils, the other evil being the Mercedes S Class.
Meanwhile, during this serious debate of what exactly entails luxury… Mat Watson stared into the sun during an Eclipse.
Mat Watson did not stare into the sun during his video review of the 2022 BMW 7 Series. One day he might well attempt such a feat, we wouldn’t put it past him.