The direct selling industry in India is on the rise. It has contributed immensely towards self-employment generation or say entrepreneurship. The growth in the sector is mainly driven by women, thanks to the work flexibility in terms of time and space, innovation and evolution that keep the model of business alive. Direct selling is basically a business model wherein a seller earns profit by buying products from the parent company and selling it directly to the consumers. There is no third-party involved and this makes the model profitable and viable.
According to the World Federation of Direct Selling Associations (WFDSA), the direct selling industry growth in India has an estimated 53 per cent of female entrepreneurs as they are actively engaged in over $1.5 billion industry. This model allows women to build their own businesses through direct selling products right from household goods, supplements, cosmetics and almost everything.
But the direct selling business model has its own challenges and perks as well. It is rightly said that challenges are meant to make you stronger and those who understand this and manage to overcome difficulties are successful.
Shipra Neeraj, an entrepreneur, said that if you are determined then there’s nothing that can stop you from achieving everything you want. She said that the growth in the industry is phenomenal and women are the driving force as the sector provides them ample opportunity to make profits and balance their professional and personal lives.
Shipra, who had quit her plush job at Infosys in Bengaluru to open a boutique, said that it was tough initially but she put her heart, soul and mind into business. She came in contact with renowned fashion designer Satya Paul and was later introduced to the direct selling business which was the turning point in her life.
She saw immense growth opportunities in the industry and she turned them into an opportunity for personal success. Speaking on the challenges after joining QNet, Shipra said that she faced innumerable challenges from medical issues to constant changes in career trajectory, but she took it all heads on and made the most of everything life offered to her.
She said that she made the right use of her communication skills and professional experience gained in many years to make it big. “I spoke with numerous people and slowly and steadily started building a team. As my business grew, so did my self-confidence,” Shipra, who today stands as one of the topmost entrepreneurs and most successful people in the industry of direct selling, said. “It was as though the direct selling business was tailor-made for my personality”.
Communication Key To Success
She said that proper communication plays a key role in dealing with clients on a personal level and this makes the process very engaging. She added that demonstration is critical in the business and this is where it becomes effective.
The risk here is very low as cost involvement is minimal. Those involved in the business have the freedom to approach new people every day in innovative ways. In today’s digital world, people are easily accessible and it provides deeper penetration into rural areas as well.
The rise in India’s direct selling industry has been exponential in the last few years and it is bound to grow further. Although the business model comes with a long history, the right use of technology has added wings to accelerating the economy and moving from the corporate world to self-employment.