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Film
trade
expert
Girish
Wankhede
writes
exclusively
for
Filmibeat
on
last
week’s
box
office
collections
and
film
analysis.
It’s
a
dream
run
for
Ranbir
Kapoor
and
Alia
Bhatt
starrer
Brahmastra
and
so
is
it
for
the
exhibitors.
The
film
showed
some
drop
in
the
box
office
numbers
on
the
weekdays,
but
again
saw
a
surge
on
the
second
weekend.
The
international
euphoria
about
Brahmastra
is
still
intact
and
the
on-and-off
domestic
controversies
and
word-of-mouth
publicity
have
kept
it
atop
in
the
mainstream
news.
Brahmastra
Box
Office
It
eventually
is
helping
Brahmastra
in
its
second
week
in
theatres,
which
witnessed
houseful
shows
at
some
centres
in
India.
While
the
first
week
of
Brahmastra
in
India
closed
at
Rs
173.22
crore
approximately,
the
second
weekend
made
it
cross
the
coveted
Rs
200-crore
number,
which
is
upbeat
for
the
entertainment
industry
that
has
suffered
in
recent
times.
Brahmastra
generated
a
respectable
Rs
10.6
crore
on
Friday
i.e.
the
first
day
of
its
second
week.
On
Saturday,
it
collected
Rs
15.38
crore
and
another
Rs
16.05
crore
on
Sunday,
which
was
excellent.
Monday
saw
a
sharp
drop
and
stood
at
Rs
4.65
crore,
and
Tuesday
saw
a
further
drop
to
Rs
4.20
crore.
The
12-day
collection
of
Brahmastra
tallies
to
Rs
224.10
crore,
which
is
satisfactory
owing
to
the
buzz
and
reviews
but
still
far
below
if
we
consider
the
landing
cost
of
the
project.
Middle-Class
Love
Box
Office
Middle-Class
Love
was
another
lacklustre
Hindi
release
without
any
buzz
or
any
prominent
publicity
plug.
Directed
by
Ratnaa
Sinha
and
produced
by
Benaras
Mediaworks
and
Zee
Studios,
this
Hindi
romcom
features
Sanjay
Bishnoi,
Prit
Kamani,
Manoj
Pahwa
and
Eisha
Singh
was
a
dud
at
box
office.
It
opened
with
1.20
crore
on
Friday
and
went
on
to
make
Rs
1.25
crore
on
Saturday
and
Rs
1
crore
on
Sunday;
thus,
totaling
to
Rs
3.45
crore
as
the
first
weekend
collection.
Maa
Da
Ladla
Box
Office
A
prominent
Punjabi
film
titled
Maa
Da
Ladla
generated
quite
an
excitement
at
the
beginning
and
was
able
to
consolidate
its
position
as
a
modest
grosser.
Directed
by
Uday
Pratap
Singh,
this
comedy
drama
features
Tarsem
Jassar
and
Neeru
Bajwaa
and
revolves
around
a
struggling
actor.
It
made
Rs
0.33
crore
on
Day
1
i.e.
on
Friday,
16
September;
Rs
0.40
crore
on
Day
2,
Rs
0.54
crore
on
Day
3,
which
was
quite
a
good
start.
On
Monday,
it
scored
a
respectable
Rs
0.25
crore
and
on
Tuesday,
it
grabbed
Rs
0.21
crore,
which
is
considerable.
The
5-day
gross
stands
at
Rs
1.73
crore,
which
is
average
considering
the
modestly
placed
cost
of
production.
Vendhu
Thanindhathu
Kaadu
Box
Office
Vendhu
Thanindhathu
Kaadu
is
another
Tamil
crime
action
drama,
which
released
in
the
week
on
Thursday,
15
September.
Featuring
Simbu
(Silambarasan
TR),
Siddhi
Idnani
and
Neeraj
Madhav,
this
highly
anticipated
film
opened
huge,
with
Rs
10
crore
collections,
but
had
a
mixed
word
of
mouth.
On
Friday,
it
dropped
to
Rs
6
crore
and
on
Saturday,
it
made
Rs
8.6
crore.
Sunday
saw
a
jump
with
a
collection
of
Rs
10.75
crore,
and
Monday
again
a
huge
drop
with
Rs
2.6
crore.
On
Tuesday,
it
generated
Rs
1.9
crore
and
thus
scored
Rs
39.85
crore
in
6
days.
Aa
Ammayi
Gurinchi
Meeku
Cheppali
Box
Office
Another
Telugu
romantic
drama
film
Aa
Ammayi
Gurinchi
Meeku
Cheppali
also
released
on
Friday,
16
September
amidst
high
expectations.
Directed
by
Mohana
Krishna
Indraganti,
it
features
Sudheer
Babu
and
Krithi
Shetty
and
was
made
at
a
modest
budget
of
Rs
20
crores.
The
film
opened
with
Rs
0.45
crore
and
further
sank
to
Rs
0.34
crore
on
its
first
Saturday.
Sunday
had
a
further
drop
with
collections
of
Rs
0.25
crore,
and
Monday
collected
Rs
0.19
crore.
Tuesday,
it
trembled
again
with
Rs
0.15
crore.
It
generated
a
total
of
Rs
1.38
crore
in
5
days,
which
makes
it
a
legitimate
flop.
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