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Long weekend in August: The stories around long weekend and how people are planning to spend it with their friends and family is a trending topic all across the internet there. People are all set to pack their bags and plan a trip this long weekend. Sarting August 12, schools, offices, banks and other institutions barring those dealing in emergency services will be shut on account of Raksha Bandhan, then Saturday-Sunday and Independence Day (August 15 which is Monday.
When it comes to long weekend holidays, the first thing that clicks in the mind is ‘travel’. People, these days, prefer to enjoy and spend holidays to get rejuvenated and to get a break from their hectic work schedule.
The COVID-19 pandemic has definitely changed the way people travel and their preference to take care of their mental health. Meeting with new people, exploring new locations, experiencing new cultures and witnessing instragammable sunsets, travelling can do wonders for your mental and emotional health as well.
The long weekend could be called as a ‘reliever’ to deviate the entire work mode to a relief mode. With a four-day break ahead, people are planning to rush to places like Himachal Pradesh, Uttarakhand, hill stations of south, etc to get some relief from the heat and enjoy the monsoon season.
Two years back, the pandemic-induced lockdown impacted hospitality sector across the world. All the players in the hospitality sector were seeking a relief package. But after some time with COVID-19 seeming to subside, the sector is trying hard to make a full comeback this year. And ahead of this long weekend, the hospitality sector has geared up their belts and is looking forward to make it a huge success and reach to the new growth heights with better traction and more footfalls.
The rush is so high that several people have been facing issues with booking a room, hostel or a villa at any of these places as they are getting the ‘sold out’ tag on all the booking websites.
Akansha B, Chief Marketing Officer, The Hosteller, said that Things are definitely looking positive for the hospitality business and players too in the industry are expecting good growth to come, largely on the back of long weekends and the way people are making their travel plans more frequent. The long weekends always bring a sharp rise in inquiries and August is a green lit month for vacations coupled with the ambiance of Independence Day.
To capture the almost indistinguishable bond of travel and freedom and more options to travelers for long weekend getaways, hospitality sector players are offering good discounts to customers. She said that The Hosteller is offering a flat 50% + additional 25% off on all stays, which include short stays and workation.
“We are expecting to see a constant increase in both revenue and inquiries. Given the fact that the monsoon season is ending and the month is ripe with long weekends, inquiries for longer stays as compared to shorter ones are rising,” she added.
Sarbendra Sarkar, Founder & MD, Cygnett Hotels & Resorts, said that for the last couple of months, “we have started marketing our properties for the coming long weekends, especially for the Independence Day one”.
“As per our past experience, domestic weekend has grown manifolds during the time of pandemic and we wanted to not miss out any opportunity this year to grab eyeballs of our targeted audience to make bookings with us. With the controlled situation and strong vaccination drive, travel demand is on a record high. We are too happy after getting the traction, as our properties including Nainital, Jaipur, Digha among others are all sold out. We are expecting record revenues for the Independence Day weekend, more than what we saw in pre pandemic year’s too,” Sarkar said.
Charu Chellani, a young PR professional and travel enthusiast, said that people are feeling that their life is getting monotonous, especially with the work from home culture. “This long weekend is a big relief and can help to have a really good break from the regular routine.”
Long weekend holidays are pushing more Indians to go out and travel who were unable to make travel plans or fulfil their travel bucket list since the onset of the pandemic and the subsequent lockdowns. And as a result, the hospitality sector is again reviving and promises to grow back to the pre-pandemic levels as hotels, hostels, and villas are buzzing with reservations and are almost booked.
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