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Mahindra Electrifying SUVs: Mahindra & Mahindra on Monday unveiled five Electrifying SUVs in India. The e-SUVs were introduced under two EV brands showcasing its vision for the future of electric mobility. Along with that the company also unveiled its new state-of-the-art INGLO EV platform, as per the official release said.
“We are proud and delighted to showcase our Born Electric vision. It provides a strategic direction that is in line with our core philosophy of ‘Rise’ – to be an organisation that will be counted among the best in the world and at the same time rise for our planet to fight against climate change,” Managing Director & CEO of Mahindra Group Anish Shah said.
“Mahindra will offer customers future-ready technology, head-turning design, world-class products and the benefits of global partnerships. By 2027, we expect that a quarter of the SUVs we sell will be electric,” he added.
On the occasion of 76th independence day, the company unveiled two new brands, created specifically to house the company’s EV portfolio – Iconic brand XUV with the Twin Peak logo in Copper and the all-new electric-only brand called BE.
The manifestation of these two brands have been showcased via five e-SUVs: the XUV.e8, XUV.e9, BE.05, BE.07 and BE.09. The first four of these are to be launched between 2024 and 2026, said the company.
Talking about the INGLO technology the company said, “The INGLO platform encapsulates progressive battery technology, platform architecture, brain power and human machine interface. The name also symbolizes the flow and exchange of energy and emotion, a GLO of well-being, a system that brings complete harmony.”
The iconic brand XUV will host a range of products that build upon the Mahindra legacy while embracing the future. With a sophisticated futuristic design, pulsating performance and dynamic innovation, it is targeted at customers who have the passion to live life beyond boundaries while making a difference.
The bold, evocative and exhilarating BE brand, with its audacious new design language will target customers who want to define their life’s journey their own way while making a difference, the company said.
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