Ranbir Kapoor On Shamshera’s Box Office Failure

Ranbir
Kapoor
recently
returned
back
on
screen
after
four
years
with
Karan
Malhotra’s
action-adventure

Shamshera
which
had
her
essaying
the
role
of
a
quintessential
Hindi
film
hero
for
the
first
time
on
screen.
Unfortunately,
the
film
upon
its
release,
failed
to
impress
cinegoers
and
tanked
at
the
box
office.

During
a
recent
press
conference
in
Delhi
to
promote
his
upcoming
film

Brahmastra,
Ranbir
broke
his
silence
on

Shamshera‘s
failure
when
he
was
asked
about
the
general
air
of
negativity
about
the
Hindi
Film
Industry
and
if
he
felt
that
Bollywood
movies
are
being
targeted
unfairly.

As
per
a
report
in
Hindustan
Times,
Ranbir
told
reporters,
“I’ll
give
my
own
example.
I
don’t
want
to
speak
about
other
films.
I
had
a
film
release
a
month-and-a-half
ago,

Shamshera.
I
didn’t
feel
any
negativity
about
it.”

He
also
dismissed
the
notions
that
boycott
calls
had
dented
the
box
office
collection
of

Shamshera
and
admitted
that
the
film
failed
to
perform
because
the
content
wasn’t
good.

“If
the
film
didn’t
run
at
the
box
office,
it’s
only
because
the
audience
didn’t
like
the
film.
Eventually,
it’s
about
the
content.
If
you
make
a
good
film,
enertain
people,
of
course
they
will
go
to
the
cinema
and
watch
your
films.
They
want
to
feel
that
different
emotion,
connect
with
characters
and
get
entertained.
So,
if
a
film
doesn’t
work,
it
is
not
for
any
other
reason
but
because
the
content
is
not
good.
That’s
what
I
feel
is
the
true
answer,” Ranbir
said
at
the
press
conference.

Previously,
director
Karan
Malhotra
had
addressed
the
box
office
failure
of

Shamshera
with
a
long
emotional
note
titled
‘Shamshera
is
mine’ on
his
Instagram
and
Twitter
handles.
Later,
actor
Sanjay
Dutt
had
also
stood
by
the
film
with
a
statement
in
which
he
had
spoken
about
how
the
film
was
made
with
blood,
sweat
and
tears,
and
that
it
will
find
its
tribe
someday.