Ravinder Bharti, Founder and CEO PublicMediasolution.com
These digital marketing services are designed specifically to market the offerings of medical institutions and healthcare professionals
Ravinder Bharti, the founder and CEO of Public Media Solution, expands his umbrella of services by foraying into healthcare digital marketing. These marketing services are designed exclusively for promoting the services offered by hospitals, clinics, doctors, healthcare professionals, and everyone associated with the healthcare sector. Mr. Bharti’s intention behind providing healthcare marketing services across multiple digital platforms is to provide marketing expertise to healthcare institutions across the country.
In India, hospitals are often considered to be more charitable in nature and the commercial aspect behind managing them often gets overlooked. Public Media Solution aims at catering to this aspect by helping medical institutions and healthcare professionals get the desired traction in the market. Through healthcare marketing, the agency allows hospitals and medical experts to reach out to their audience and convey the essence of their respective brands.
Mr. Bharti believes that the healthcare sector in the country is highly competitive and the need for healthcare marketing is now more than ever. He says, “Irrespective of the city you live in, you will always find an intense competition between hospitals and healthcare centers. Especially after the COVID spell, the competition in the healthcare industry has significantly increased. This has made it important for healthcare centers and medical experts to stand out from the clutter to get the traction they deserve.”
As a new approach toward marketing, Public Media Solution is willing to focus the most on healthcare SEO, healthcare SMO, and healthcare PR. The healthcare SEO services are targeted to help medical institutions and experts get their websites ranked high on the search engine results pages (SERPs). The digital marketing agency uses its experience and expertise in the domain to provide a combination of on-page and off-page SEO to its clients. From keyword research to the creation of SEO-friendly content, the digital marketing agency shifts the focus of conventional SEO toward the healthcare industry.
With a spin on conventional social media optimization (SMO) services, Public Media Solution has started offering healthcare SMO services to help its clients build and maintain a robust presence on suitable social media platforms. From spreading awareness about specific diseases to letting the prospects know about the services offered, healthcare marketing on social media allows Public Media Solution to establish a strong connection between their clients and their audience.
Healthcare PR is another major healthcare marketing service that Mr. Bharti’s agency focuses on. Through digital and print PR, the agency allows its clients to get an organic reach and helps them convey important messages to the public. From handling media relations to reputation management, the PR professionals at Public Media Solution have been trained to cater to the healthcare sector.
Talking about PR in healthcare, Mr. Bharti feels that it is a fairly sensitive area to tackle, making the job more challenging. He says, “As compared to conventional PR activities carried out for businesses and celebrities, healthcare PR is a little different. As hospitals often deal with serious physical and mental health issues, it is never advisable to make the audience feel as if the hospitals want them to visit! My team and I ensure that we adopt a subtle yet effective approach to healthcare PR for helping our clients get enough traction in the market.”
Public Media Solution also offers healthcare marketing services (https://publicmediasolution.com/healthcare-digital-marketing/) with the intention of making more people aware of specific services being offered by healthcare professionals and medical centers, especially in the case of tier 2 and tier 3 audiences. “Especially when it comes to mental well-being, not many people are aware of the healthcare services they can avail themselves of. Along with helping our clients get enough traction, our intention is also to let people know about the medical help they can receive. Systematic and holistic communication has always helped the public in India become aware of offerings that add value to their lives. Our healthcare marketing services are a step in the same direction, catering to the needs of both the parties involved and promoting the spirit of wellness across the country,” says Mr. Bharti.
Disclaimer :Above mentioned article is Brand desk article. This article is a paid publication and does not have journalistic/editorial involvement of IDPL, and IDPL claims no responsibility whatsoever.