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oi-Vignesh Vijay KK
|
The
Telugu
Film
Producers’
Council
and
OTT
platforms
have
been
having
a
dialogue
about
the
disappointment
of
film
producers
over
the
declining
revenue
of
their
films.
While
the
top-tier
films
manage
to
do
great
numbers,
the
majority
of
films
are
struggling
in
grossing
revenue
at
the
theatres.
Dil
Raju,
head
of
the
council,
had
allegedly
commented
that
a
decrease
in
the
remuneration
of
the
cast
could
help
the
producers,
considering
the
post-pandemic
scene.
The
producers
also
felt
that
the
rising
ticket
and
food
prices
at
the
theatres
could
also
be
causing
a
decline
in
box
office
revenue.
The
producers
have
halted
production
work
of
all
Telugu
films
since
the
beginning
of
this
month.
A
week
back,
Dil
Raju
said
in
a
press
meet
that
they
have
put
forth
a
demand
that
the
OTT
platforms
release
their
films
eight
weeks
or
ten
weeks
after
theatrical
release.
He
added
that
they
have
spoken
with
multiplexes
to
work
on
a
reasonable
pricing
matrix
for
tickets
and
consumables.
A
leading
industry
tracking
website
has
recently
published
an
article
stating
that
the
OTT
platforms
have
responded
by
saying
that
the
pricing
for
films
can
be
done
post
theatrical
release
based
on
their
box
office
performance.
The
response
apparently
has
not
been
taken
well
by
the
producers’
council.
Meanwhile
in
a
recent
press
meet,
Dil
Raju
has
stated
that
films
may
resume
shoot
from
September
1,
as
the
final
round
of
the
discussions
are
in
progress.
He
said
that
a
select
number
of
screens
including
the
ones
run
by
his
production
house
will
start
waiving
off
VPF
charges
to
make
things
easier
for
the
producers.
He
requested
exhibitors,
in
general,
to
consider
taking
up
this
burden
for
the
collective
good
of
the
film
industry.
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