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Film
trade
expert
Girish
Wankhede
analyses
the
box
office
of
last
week’s
releases,
in
an
exclusive
column
for
Filmibeat.
Read
on.
Last
week
there
were
two
important
south
releases,
and
in
Bollywood
there
was
nothing
much
to
offer,
as
the
entire
exhibition
space
is
gung-ho
about
Brahmastra,
which
releases
on
9
September.
No
Hindi
film
dared
to
get
released
for
a
single-week
window
before
Brahmastra.
In
addition
to
the
re-release
of
Hollywood
film
Spider-Man:
No
way
Home
and
the
Idris
Elba
starrer
Beast,
last
week
the
other
two
prominent
releases
were
from
south
India.
One
was
the
Vikram
starrer
Cobra
and
the
other,
Pa
Ranjith’s
Dushara
Vijayan
starrer
Natchathiram
Nagargiradhu.
Both
these
Tamil
films
were
released
on
Wednesday,
31
August.
The
noteworthy
hold-ons
from
the
previous
weeks
have
been
Karthikeya
2
and
Dragon
Ball
Super:
Super
Hero,
which
are
still
going
strong.
Cobra
Box
Office
Cobra
is
an
action
thriller
directed
by
R
Ajay
Gnanamuthu
and
features
Vikram
in
a
double
role
along
with
Srinidhi
Shetty,
Irfan
Pathan
and
Roshan
Mathew.
It
opened
on
Wednesday
owing
to
Ganesh
Chaturthi
and
the
opening
day
was
huge
with
Rs
19.50
crore
at
the
box
office.
But
the
reviews
were
mixed,
and
a
majority
of
the
moviegoers
found
the
film
over-the-top
and
loud.
The
collections
crashed
to
Rs
6.5
crore
on
Thursday
and
further
dropped
to
Rs
5
crore
on
Friday.
Saturday
was
Rs
6.5
crore
and
even
Sunday
was
Rs
6.5
crore.
The
5-day
long
festive
weekend
fetched
Rs
44
crore,
which
is
disappointing
considering
the
budget
of
approximately
Rs
100
crore.
Still,
it
has
steam
because
of
a
humongous
fan-following
of
Vikram
and
it
may
go
steady
in
the
coming
days.
Natchathiram
Nagargiradhu
Another
Tamil
release
last
week,
Natchathiram
Nagargiradhu
is
a
romantic
musical
with
Pa
Ranjith
stamp
all
over
it.
With
an
Ambedkarite
female
protagonist
and
blending
the
topics
of
love,
caste
and
honour
killing
with
music
and
indulgence,
this
modestly-placed
and
budgeted
film
is
critically
acclaimed
and
is
growing
on
the
box
office
as
well.
It
was
screened
for
filmmaker
Anurag
Kashyap
in
Mumbai,
and
he
was
all
praise
for
the
director.
The
film
has
generally
got
rave
reviews.
Natchathiram
Nagargiradhu
generated
Rs
60
lakh
on
its
opening
day
on
August
31,
Rs
25
lakh
on
Thursday,
Rs
35
lakh
on
Friday,
Rs
55
lakh
on
Saturday
and
Rs
57
lakh
on
Sunday.
On
Monday,
it
settled
to
Rs
20
lakh,
which
is
considerable
for
a
limited
release.
The
total
is
Rs
2.45
crore
collected
at
the
box
office
in
6
days,
which
is
modest
for
a
film
whose
landing
cost
is
just
Rs
10
crore.
Dragon
Ball
Super:
Super
Hero
Dragon
Ball
Super:
Super
Hero
entered
in
its
second
week
in
select
cinemas
across
the
country.
This
Japanese
computer
animated
martial
arts
adventure
film
was
released
here
on
26
August
in
Japanese,
English
and
Hindi
and
the
response
is
mixed.
Releasing
in
three
languages
was
an
experiment
which
resulted
in
several
insights.
English
contributed
to
65%
of
the
total
earnings
while
Hindi
and
Japanese
contributed
to
18%
and
17%,
respectively.
This
led
to
the
conclusion
that
Hindi
and
Japanese
fared
far
below
the
expectations.
Also,
the
buzz
and
the
needed
aggressive
publicity
was
missing.
On
the
day
of
release,
Dragon
Ball
collected
around
Rs
45
lakh,
rose
to
Rs
65
lakh
on
day
2,
and
to
around
Rs
80
lakh
on
day
3.
Day
4
and
5
totalled
to
Rs
65
lakh
and
Day
6
and
7
made
another
Rs
50
lakh.
Week
1
collected
Rs
3
crore
pan
India
for
the
Japanese
film.
The
second
weekend
made
another
Rs
50
lakh
and
by
Monday,
the
total
box
office
figure
for
Dragon
Ball
was
between
Rs
3.5
crore
to
Rs
4
crore,
which
is
quite
reasonable.
Karthikeya
2
Karthikeya
2
entered
in
its
fourth
week
in
theatres
with
elan!
Its
second
week
was
bigger
than
the
first
week
owing
to
strong
word
of
mouth
and
the
admiration
of
the
content
by
audiences.
The
film
was
released
on
Saturday,
so
its
first
week
comprised
6
days
and
generated
Rs
5.75
crore.
In
the
second
week,
it
made
Rs
13.54
crore
and
in
the
third
week,
it
made
Rs
6.94
crore.
The
Friday
of
the
fourth
week
garnered
Rs
51
lakh,
while
the
Saturday
and
Sunday
collected
Rs
86
lakh
and
Rs
90
lakh,
respectively.
Another
lacklustre
release
of
this
week
has
been
a
Hindi
film
Token,
which
could
not
garner
any
footfall
nor
excitement.
All
Hopes
On
Brahmastra
Box
Office
Last
week’s
releases
Liger
and
Three
Thousand
Years
of
Longing
also
failed
at
the
box
office.
The
films
Nope,
Taka
Tak
2
and
Dagadi
Chawl
2
are
also
steaming
out.
The
only
hope
is
now
Brahmastra
this
week!
Releasing
on
September
9,
Brahmastra
stars
Ranbir
Kapoor,
Alia
Bhatt,
Amitabh
Bachchan,
Mouni
Roy
and
Nagarjuna,
among
others.
The
initial
reports
of
Brahmastra
are
that
it
looks
fabulous.
Going
by
the
recent
news
of
powerful
advance
bookings
and
special
preview
bookings
in
all
the
major
multiplex
chains
for
the
film
–
Brahmastra
may
break
the
jinx
of
the
dry
spell
at
the
Indian
box
office!
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